Four New Singles At Once!

BigMacPhisto · 02-28-2009, 07:56 PM

I guess U2 can't decide either which of these has a shot at being a hit.

Radio And Records - Triple A

Triple A - Most Added

U2 - Magnificent - 4 stations
U2 - I'll Go Crazy If I Don't Go Crazy Tonight - 4 stations

Triple A - Most Increased Plays

U2 - Magnificent - +68
U2 - I'll Go Crazy If I Don't Go Crazy Tonight - +58
U2 - Stand Up Comedy - +55
U2 - No Line On The Horizon - +46

The #30 song had 117 plays last week, so Magnificent should be an easy shoe-in once those new stations start giving it spins. Wouldn't be surprised if all four charted.

I see that this was posted in another thread, but it does deserve it's own. What do people think of this strategy? Which will be the most successful?

rihannsu · 02-28-2009, 09:12 PM

Quote:

Originally Posted by BigMacPhisto

I guess U2 can't decide either which of these has a shot at being a hit.

Radio And Records - Triple A

Triple A - Most Added

U2 - Magnificent - 4 stations
U2 - I'll Go Crazy If I Don't Go Crazy Tonight - 4 stations

Triple A - Most Increased Plays

U2 - Magnificent - +68
U2 - I'll Go Crazy If I Don't Go Crazy Tonight - +58
U2 - Stand Up Comedy - +55
U2 - No Line On The Horizon - +46

The #30 song had 117 plays last week, so Magnificent should be an easy shoe-in once those new stations start giving it spins. Wouldn't be surprised if all four charted.

I see that this was posted in another thread, but it does deserve it's own. What do people think of this strategy? Which will be the most successful?

I don't think this is 4 singles at once. The band released the album to radio and the stations play the songs they like off of the album. Doesn't Triple A stand for Adult Alternative Album or something like that?

Dana

BigMacPhisto · 03-01-2009, 01:34 AM

From the band's perspective though, this actually makes more sense. Considering it is the only format that they receive a great deal of play on, they might as well hound the listeners and let them have half the album stuck in their head. Makes more sense than releasing songs one at a time that fail to set the charts alight.

U2girl · 03-02-2009, 06:46 AM

Magnificent and Crazy tonight will be the next singles. That is about it for NLOTH single material anyway.

Galeongirl · 03-02-2009, 06:59 AM

Quote:

Originally Posted by U2girl

Magnificent and Crazy tonight will be the next singles. That is about it for NLOTH single material anyway.

No there would be four singles. The last one is not known yet. I think it will be Breathe though, since that was one of the first they played live. Which, ofcourse, shouldn't say too much since Miracle Drug was played a lot too in the promo days.

BigMacPhisto · 03-02-2009, 06:46 PM

I can predict right now that these songs at best will top "Original of the Species" in airplay....no chance over the 2nd-4th singles from HTDAAB though. This album really is going to have to sell itself on the U2 name alone whereas the last album had a major (Vertigo) and minor hit (Sometimes).

Chief43 · 03-02-2009, 11:42 PM

If anything is to go buy from the non-U2 fans that have heard the stuff here in Australia, Breathe may be a fairly successful hit.

Aygo · 03-03-2009, 11:57 AM

Quote:

Originally Posted by BigMacPhisto

I can predict right now that these songs at best will top "Original of the Species" in airplay....no chance over the 2nd-4th singles from HTDAAB though. This album really is going to have to sell itself on the U2 name alone whereas the last album had a major (Vertigo) and minor hit (Sometimes).

Sometimes was a minor hit... in the US. Here in Europe it was almost as big as Vertigo. Same goes for COBL which was sucessful in Europe, eventually going to #1 in Portugal and Spain, for instance.

doctorwho · 03-03-2009, 06:21 PM

Quote:

Originally Posted by U2girl

Magnificent and Crazy tonight will be the next singles. That is about it for NLOTH single material anyway.

I like "Stand Up Comedy" a lot too. But that may be my taste and it may not be enough for mass appeal.

Still, the fourth single from an album rarely pushes the album into the stratosphere. Even the fourth single from JT didn't break the Top 40! What a fourth single does is "remind" people that the album is out there and helps maintain sales (might give it a little boost if the album is already a big hit).

U2 relied heavily on "Beautiful Day" and "Vertigo" for their past two albums. Those first singles did a lot of work. However, GOYB was like "The Fly" - promotional, but not a song that can keep the masses interested for that long. So it's up to the second and third singles to do the work. For AB, that was "Mysterious Ways" and "One". Great one-two punch.

I think a combo of "Magnificent" and "Crazy" could do it for U2. I don't think we'll see MW and "One" type results, but I do think these could be big enough hits that the interest in NLOTH will be maintained at a high level for a while.

Then the fourth single, whatever that is, hopefully will be something to keep some interest late this year (perhaps a holiday single release to ensure some holiday sales of NLOTH).

IrishDawg · 03-05-2009, 07:01 PM

I think they should release Magnificent, now! It's number 65 on Itunes at the moment.

vaz02 · 03-06-2009, 04:20 AM

Quote:

Originally Posted by IrishDawg

I think they should release Magnificent, now! It's number 65 on Itunes at the moment.

The public have spoken imo.

U2girl · 03-06-2009, 04:28 AM

Quote:

Originally Posted by doctorwho

I like "Stand Up Comedy" a lot too. But that may be my taste and it may not be enough for mass appeal.

Still, the fourth single from an album rarely pushes the album into the stratosphere. Even the fourth single from JT didn't break the Top 40! What a fourth single does is "remind" people that the album is out there and helps maintain sales (might give it a little boost if the album is already a big hit).

U2 relied heavily on "Beautiful Day" and "Vertigo" for their past two albums. Those first singles did a lot of work. However, GOYB was like "The Fly" - promotional, but not a song that can keep the masses interested for that long. So it's up to the second and third singles to do the work. For AB, that was "Mysterious Ways" and "One". Great one-two punch.

I think a combo of "Magnificent" and "Crazy" could do it for U2. I don't think we'll see MW and "One" type results, but I do think these could be big enough hits that the interest in NLOTH will be maintained at a high level for a while.

Then the fourth single, whatever that is, hopefully will be something to keep some interest late this year (perhaps a holiday single release to ensure some holiday sales of NLOTH).

They are the obvious choice but I just feel Magnificent and especially Crazy tonight are exactly the type of singles U2's had on previous two albums and it didn't work - either the pop or the more acessible, slick version of it's 80's self. The trouble is this time U2 just doesn't have a massive single to crack the charts.

I think Stand up comedy would be better - that riff is something we haven't heard before from U2, and would fit in on the radio with the more prominent guitar bands from the last few years. That, or they hope for a massive appeal like WOWY or One and go for Moment of surrender.

zoopop · 03-06-2009, 11:19 AM

I have a feeling Magnificent will be a huge hit. Everytime they play it people are going crazy and it has all the classic sounds of U2 plus some kind of dance vibe to it. Great song by U2 that will appeal to the masses.

.:MrMacPhisto:. · 03-06-2009, 07:10 PM

Mag at #66 on top 100 iTunes... but it's split in two in rock charts, it could be even higher.

ChargedVT · 03-06-2009, 09:26 PM

Well, U2 just said in an interview with GMA that they are about to film the video clip for Magnificent. Good stuff, hope it's a cool clip.
There's no doubting the song lives up to its name. But we shouldn't go overboard and expect a number 1 hit!
Number 2 would be good enough

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02-28-2009, 07:56 PM	#1
BigMacPhisto New Yorker Join Date: Jul 2002 Location: San Francisco, CA Posts: 2,999 Local Time: 08:37 AM	Four New Singles At Once! I guess U2 can't decide either which of these has a shot at being a hit. Radio And Records - Triple A Triple A - Most Added U2 - Magnificent - 4 stations U2 - I'll Go Crazy If I Don't Go Crazy Tonight - 4 stations Triple A - Most Increased Plays U2 - Magnificent - +68 U2 - I'll Go Crazy If I Don't Go Crazy Tonight - +58 U2 - Stand Up Comedy - +55 U2 - No Line On The Horizon - +46 The #30 song had 117 plays last week, so Magnificent should be an easy shoe-in once those new stations start giving it spins. Wouldn't be surprised if all four charted. I see that this was posted in another thread, but it does deserve it's own. What do people think of this strategy? Which will be the most successful?

03-01-2009, 01:34 AM	#3
BigMacPhisto New Yorker Join Date: Jul 2002 Location: San Francisco, CA Posts: 2,999 Local Time: 08:37 AM	From the band's perspective though, this actually makes more sense. Considering it is the only format that they receive a great deal of play on, they might as well hound the listeners and let them have half the album stuck in their head. Makes more sense than releasing songs one at a time that fail to set the charts alight.

03-02-2009, 06:46 AM	#4
U2girl Blue Crack Addict Join Date: Sep 2000 Location: slovenija Posts: 17,470 Local Time: 02:37 PM	Magnificent and Crazy tonight will be the next singles. That is about it for NLOTH single material anyway.

03-02-2009, 06:46 PM	#6
BigMacPhisto New Yorker Join Date: Jul 2002 Location: San Francisco, CA Posts: 2,999 Local Time: 08:37 AM	I can predict right now that these songs at best will top "Original of the Species" in airplay....no chance over the 2nd-4th singles from HTDAAB though. This album really is going to have to sell itself on the U2 name alone whereas the last album had a major (Vertigo) and minor hit (Sometimes).

03-02-2009, 11:42 PM	#7
Chief43 The Fly Join Date: Jan 2009 Location: Australia Posts: 251 Local Time: 11:37 PM	If anything is to go buy from the non-U2 fans that have heard the stuff here in Australia, Breathe may be a fairly successful hit.

03-05-2009, 07:01 PM	#10
IrishDawg War Child Join Date: Jul 2004 Posts: 848 Local Time: 01:37 PM	I think they should release Magnificent, now! It's number 65 on Itunes at the moment.

03-06-2009, 11:19 AM	#13
zoopop Refugee Join Date: Sep 2000 Location: San Antonio TX Posts: 2,344 Local Time: 08:37 AM	I have a feeling Magnificent will be a huge hit. Everytime they play it people are going crazy and it has all the classic sounds of U2 plus some kind of dance vibe to it. Great song by U2 that will appeal to the masses.

03-06-2009, 07:10 PM	#14
.:MrMacPhisto:. Rock n' Roll Doggie Band-aid Join Date: Dec 2008 Location: Back in PLEBA for vacations. Posts: 4,780 Local Time: 10:37 AM	Mag at #66 on top 100 iTunes... but it's split in two in rock charts, it could be even higher.

03-06-2009, 09:26 PM	#15
ChargedVT Acrobat Join Date: Aug 2004 Location: South Australia Posts: 493 Local Time: 01:37 PM	Well, U2 just said in an interview with GMA that they are about to film the video clip for Magnificent. Good stuff, hope it's a cool clip. There's no doubting the song lives up to its name. But we shouldn't go overboard and expect a number 1 hit! Number 2 would be good enough